COOP Aftershave & Cologne | Homage To One Of The Boldest Fragrances Ever Made!
Scent Profile: Oriental fragrance with fresh citrus. Top Notes of mandarin, lemon, bergamot and orange blossom. Heart Notes: is very warm and balmy, revealing jasmine, lily of the valley, heliotrope and cinnamon. Base Notes: introduces sweet and woodsy notes of vanilla, Tonka bean, patchouli and sandalwood.
Find The COOP Collection HERE!
COOP is an homage to one of the boldest fragrances ever made. It pulls from the very DNA of vintage, OG Joop! Homme and pushes it through our own lens; like Playdoh through the Fun Factory...how's that for a dated visual? COOP, like its inspiration, is Big sweetness, Warm spice & That unmistakable late night heat! COOP delivers that same instant impact. The kind people either lean into or at the very least, never forget.
COOP is not subtle and it's not meant to be. This is for those who remember what fragrance used to do. And for those who want to feel it again. (Looking at you Matthew Lawrence!)
For You Youngsters
In 1989, a neon pink bottle hit department store shelves and completely ignored the rules of men’s fragrance. That fragrance was JOOP! Homme. And whether you loved it, hated it, or were just confused by it, you remembered it!
At the time, men’s fragrances were dominated by sharp aromatics, mossy fougères, leather accords, and traditional barbershop accords. Masculine scents smelled clean, green, woody, or aggressively “manly.” Then JOOP! arrived smelling like cinnamon, orange blossom, vanilla, honey, tobacco, and synthetic heat blasted through a nightclub fog machine! right? It was definitely different.
And for a generation of men, my generation, in the late 1980s and early 1990s, it became the scent!
The fragrance was created by legendary perfumer Michel Almairac and launched under the German fashion house JOOP!, founded by designer Wolfgang Joop. The exclamation point in the brand name was intentional. Wolfgang Joop wanted something energetic and commercial, separate from his own surname. The fragrance embodied that idea perfectly. (So much so I intentionally left it out of my label design!)
Visually, everything about it broke convention
I mean, the bottle was bright fuchsia pink! In 1989, that alone made people stop and stare. Men’s fragrances at the time typically came in dark blues, blacks, browns, or frosted glass, real stoic stuff. JOOP! couldn't help but look uber rebellious sitting beside them on the shelf, no?
Then Came The Scent
The opening exploded with mandarin, bergamot, lemon, and orange blossom before quickly diving into cinnamon, heliotrope, jasmine, and cardamom. But what made the scent unforgettable was the dry down. Vanilla, tonka bean, patchouli, sandalwood, tobacco, and honey created a syrupy, warm, almost edible base that clung to clothing for days.
And the performance? Absolutely nuclear. (hence my intrigue)
This was peak “powerhouse fragrance” era. A few sprays could fill a room. People regularly joked that you could smell JOOP! before the wearer entered the building. It projected hard, lasted forever, and left massive neon scent trails! During the late 80s and early 90s club scene, that kinda stuff mattered. *shrugs
The fragrance became associated with nightlife almost immediately. Dance clubs. Leather jackets. Smoke machines. Gold chains. Loud shirts. Fast cars. mosh pits, Late nights. (and other things I will not mention.)
It really did fit perfectly into that era’s larger-than-life aesthetic.
Unlike many fragrances from that period that faded into obscurity, Joop! developed a strange second life. As fragrance trends shifted in the late 1990s toward aquatics and cleaner compositions like Davidoff Cool Water and lighter citrus scents, it suddenly seemed excessive. Younger consumers increasingly associated heavy sweet fragrances with the previous generation.
In theory, that should have killed it. Instead, it turned the fragrance into a legend!
Vintage bottles became highly sought after because many longtime fans believe reformulations softened the original beast-mode performance. Like many fragrances from the era, changing IFRA regulations and shifting consumer tastes likely altered parts of the formula over time. Fragrance and shave forums alike still debate which batch years smell closest to the original release.
But beyond nostalgia, JOOP! matters because it helped redefine what masculine fragrance could be. It gave us permission to erm...try something different.
Before this iconic fragrance hit the scene, sweet masculine fragrances were less common in mainstream Western perfumery. Today, sweet vanilla-heavy men’s fragrances are everywhere. You can draw a line from JOOP! to many of the gourmand and ultra-sweet masculine releases that dominate modern shelves. In many ways, it was ahead of its time.
And despite endless trends toward minimalism, blue fragrances, and “clean laundry” scents, this classic scent still survives because nothing truly replaced it. There are louder fragrances now. Sweeter fragrances too. But few have the same personality. JOOP! does not smell cautious, rather, it smells like confidence, excess, energy, nightlife, and the final years before the 1990s changed everything. That bright pink bottle became more than a fragrance. It became an era.
So with that, we offer up our latest homage, COOP! Oh...but who wants to hear a story before they go?
It began quietly, the way things often do when no one is looking for trouble.
On the afternoon of November 24, 1971, a man in a dark suit boarded a short flight from Portland to Seattle. He paid cash for his ticket, took his seat without drawing attention, and ordered a drink like any other tired traveler moving through the machinery of the day. There was nothing remarkable about him at first glance, and that was part of what made him so effective. People remember extremes, not the steady middle, and he lived there just long enough.
Somewhere after takeoff, he handed a note to a flight attendant. It was not dramatic. No raised voice, no trembling hand. Just a sentence placed into the world with cool, calm certainty.
He had a bomb.
By the time the plane landed in Seattle, everything had changed. Authorities moved carefully, and per DB's demands, two hundred thousand dollars in worn bills, and parachutes were brought aboard. Passengers were released, stepping back onto the ground unaware they had brushed up against something that would refuse to resolve itself for decades.
The plane then took off again, climbing into a night thick with rain and low cloud cover, the kind of sky that erases distance and depth until everything feels closer than it should be. Inside the aircraft, the mysterious man remained cool and composed, collected the money, moved to the rear of the plane, and lowered the stairs himself as cold air rushed in, loud and wild.
Lowering his sunglasses, he did not hesitate as he stepped out into the night sky, taking what should have been a calculated risk into open wilderness, a fall into forest, into mud, into the ordinary uncertainty of escape. Instead, something else was happening below him, something that had nothing to do with planes or money or law enforcement, and everything to do with timing, or more precisely, time itself...Camp Phoenix.
Though calling it a camp suggests something fixed, something anchored. Any shave cadet knows Camp Phoenix does not behave that way. It appears where it chooses, lingers just long enough to leave an impression, maybe shops for some snacks and then slips away without leaving evidence that can be cataloged or explained. Camp Phoenix prefers to be Unexplained, and we respect that...but I digress.
That night, it was not simply present, it was about to be leaving.
For a brief and impossible span of time, the forest and the camp occupied the same space, not fully one and not fully the other, but overlapping just enough to create a seam where things could pass between. These moments are rare and they pass quickly, and most of the time nothing crosses them.
That night, something did. "Coop" did.
He did not fall into the forest he aimed for, but into that seam, into the exact moment where Camp Phoenix slipped away, and when it did, it took something with it. He could not have planned a more perfect crime. (and we could not offer a more perfect DOOP!)
Aftershave Ingredients: Denatured Alcohol, Orange Hydrosol, Essential & Fragrance Oils Aloe, Vegan Liquid Silk, Benzoin, Bayberry Extract, White Willow Extract